Our recommendation for this week is this fascinating book by Tim Schneider, entitled The Great Reframing: How Technology Will—and Won’t—Change Contemporary Art Sales Forever. Tim is the author behind The Gray Market, a blog dedicated to analysing the economics, technology, and business practices of the fine-art industry. His writing-style is fun and witty and his knowledge of the gallery sector with insights gleaned from research into economics, tech and data-analysis make him an expert in the field. If you would like to see him in action he took part in the latest Talking Galleries Barcelona Symposium and made a unique presentation about the online market, you can follow the link below to watch the video.
“In recent years, observers and participants alike have passionately debated technology’s prospects for altering the art industry, particularly the contemporary-gallery sector. By revealing the secretive and counterintuitive dynamics of the 21st-century art market as only a veteran of the industry can, Tim Schneider unpacks how and why this unique space dismantles many of digital innovation’s most dependable weapons of disruption. And by elucidating tech’s winner-takes-all effects on earlier-adopting cultural sectors like pop music and film, he foreshadows the unintended (and unsettling) consequences that e-commerce, data science, and other advancements are likely to unleash on a largely unsuspecting art industry. Through this double-barreled approach, ‘The Great Reframing’ blasts open the debate about how—and how much—contemporary artists, gallerists, and professionals alike need to evolve if they want to avoid being herded onto the industry’s scrap heap in the years to come, beginning right now. (2017, Kindle)
To watch the video “Changes in the Online Market” with Tim Schneider’s presentation in the Talking Galleries Barcelona Symposium follow this link: https://www.talkinggalleries.com/project/video-recordings-barcelona-symposium-2018-2/