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This week we recommend reading Edward Winkleman’s How to Start and Run a Commercial Art Gallery. From someone who started his own successful contemporary art gallery almost twenty years ago so rest assured he knows everything there is to know about running the business and not only that, he is also willing to share his knowledge with all other gallery managers out there. Mind you this book is not only for gallery owners, if you are an artist, art professional, or simply interested in knowing the backstage of the trade this is a must read book. You can also follow Edward Winkleman in his eponymous blog for more interesting tips and readings. “This is a comprehensive and practical guide to everything you need to know to set up and run your own commercial art gallery. As individual as those that own them, most galleries grow organically as practices are learned on the job or innovated over time. While there are some generally agreed-upon industry standards as to how a gallery should be run, there are very few hard and fast rules. This comprehensive volume is designed to demystify the day-to-day tasks involved in running a commercial gallery and successfully combines a sound business approach with a recognition of the importance of passion and individuality in making a gallery a successful venture.” (2009, Allworth Press)